Use the season of caring and sharing to make a statement, reinforce your brand, get your company noticed and tell your clients and key prospects how much they mean to you!  Instead of giving a “piece of coal,” get creative!…have fun!…be cheerful! …think outside the gift box! 

A sale is a sale is a sale. Right?

Wrong!

Although sales revenue is the lifeblood of a company, some revenues are better than others. Revenue can, and should, be viewed in terms of quality.

The assumption that many companies make is that since PowerPoint^® seems as easy to use as word processing software, and because it’s on everyone’s computer, then having everyone do their own PowerPoints is simple and saves time and money. That assumption, however, is dangerous.

This presentation is a big one.  If it goes well, the win could be huge.  If it doesn’t, the loss is equally big.  Perhaps, due to budget or time constraints, you need to do a presentation yourself.  If this is the case, you can’t skimp on quality or professionalism.

Branding.  It’s the most important word in marketing and promotion these days and, thankfully, has nothing to do with a hot iron.  Your “brand” is your calling card.  It’s who you are and what you do.  It’s even how you do it.  And the relative success with which you market your brand can mean the difference between success and failure, especially if you’re a business start-up.