How many times have you or your team taken time to just sit and dream? It might just have a good return.
When pondering what to write this week, my eyes caught an article entitled Return on Ideas in FastThinking magazine (www.fastthinking.com.au).
In it, Ralf Langwost of Ideas Management is quoted as saying, “When gathering material for your ideas, take them from life experience, from your five senses and your rational and emotional experiences.” The article goes on to say that often the best ideas, whether they are advertising messages or product solutions, arise from insights gained through the inventor’s own way of perceiving the world. Thus, to enable creativity to flourish, one must be in tune with oneself.
I am a dreamer and creator of ideas and love all excuses to take time to ponder to process new and past experiences and knowledge. And it has proven beneficial for me.
So take some time to dream, as a means to help you to create.